Mary MbaireGet in touch
Product Designer•Consumer | Fintech | Enterprise | Govtech

Mary Mbaire

Product Designer with 4+ years of experience designing scalable financial products across web and mobile. I combine strategic thinking with hands-on design to solve complex problems and drive impact. Skilled in research, product strategy, and cross-functional collaboration within Agile environments.

View selected workContact
/ 01
4+
Years designing
/ 02
21M+
Users reached
/ 03
3
Platforms shipped
/ 04
Multi-tenant
Systems led
Selected work

From Innovation to Execution: Product Strategy and System Design

Selected case studies across fintech, consumer and enterprise platforms; leading strategy, product direction, design and execution end-to-end.

Multi-tenant RMSEnterprise Platform DesignWeb · Android · iOS

Multi-tenant Revenue Management System

A dynamic, configurable platform designed to support different revenue configurations and rules across counties, reducing engineering effort for new tenant onboarding by 80%

Role
Lead Product Designer
Scope
Product strategy, system design, pilot
Platforms
Web, iOS, Android

Overview

A configurable revenue management system designed to support multiple business units, regions, and counties from a single platform. Each tenant can model its own revenue streams, rules, and approval flows without custom code.

The problem

Revenue structures were complex, inconsistent across counties, and locked inside rigid or manual systems. Onboarding a new tenant required engineering effort, slowing rollouts and creating operational risk.

Responsibilities

  • Defined product direction and product strategy
  • Designed scalable, configurable UX patterns
  • Worked across web, iOS, and Android
  • Collaborated with engineering, business, and regulatory teams

Key challenges

  • Designing for multi-tenancy; different revenue rules, configurations and different counties
  • Balancing configurability with day-to-day usability
  • Translating dense regulatory policies into intuitive workflows

Impact

Dynamic
Revenue stream configuration without code
Multi-region
Scalable across counties and business units
↑ Efficiency
Reduced manual setup and operational overhead
Case / 02

Sales Platform Redesign & Automation

Re-imagined the end-to-end sales funnel, across onboarding, pipeline management and order processing, cutting sales cycle time by over 65%.

Focus

  • Improving customer acquisition
  • Streamlining order creation
  • Automating manual sales workflows

Role

Product designer leading discovery, IA, and interaction design across the web platform and supporting mobile flows.

Approach

Mapped the existing sales journey, removed redundant steps, and introduced rule-based automation for repeat operations.

Outcome

A faster, clearer order flow with fewer drop-offs and significantly less manual coordination between sales and operations.
Case / 03

M-PESA Consumer Experience

Contributed to consumer-facing experiences for one of Africa's largest fintech platforms — focused on engagement, clarity, and trust at scale.

Consumer fintechMobileScale
+46%
Increase in engagement
21M+
Users reached
Background

From consumer scale to enterprise complexity

I spent my first 2 years at Safaricom PLC designing consumer products for millions of users, then shifted focus to enterprise systems where the real challenge lies in managing complexity without losing clarity.

My work sits at the intersection of strategy, systems, and interaction design. I've led design on multi-tenant enterprise tools and contributed to consumer experiences used by tens of millions of people.

I’ve redesigned digital experiences to improve usability and drive adoption, led research that informed product strategy, and worked in cross-functional teams to translate insights into meaningful impact.

Systems thinking

Designing patterns that scale across products and teams.

Business impact

Connecting design decisions to measurable outcomes.

Operational depth

Comfortable inside regulated, multi-stakeholder domains.

Skills
01

Product Strategy

  • Product strategy
  • Product direction
  • Discovery & research
  • Stakeholder alignment
  • Roadmapping
02

UX & Interaction Design

  • UX patterns
  • Information architecture
  • Interaction design
  • Prototyping
  • Design systems
03

Tools & Execution

  • Figma
  • FigJam
  • Jira
Experience
Safaricom
Recent
Product Designer — Enterprise & Consumer
  • Defined end-to-end product strategy and UX for myCounty Pay, a configurable multi-tenant Revenue Management System serving county governments across Kenya.
  • Redesign and optimization of the sales funnel across onboarding, pipeline management and order processing, cutting sales cycle time by over 65%.
  • Facilitated product discovery workshops, design sprints and cross-functional stakeholder alignment within Agile sprint cycles, reducing decision-making cycles by 40–60% accelerating product launches.
  • Drove UX strategy and redesign of M-PESA homepage, improving feature discoverability and increasing engagement by 46%
  • Innovated and led a team of 4 interns to design and build M-PESA Ratiba, a standing order solution adopted by 2M+ customers and generating over 2B in transaction value.
  • Established a scalable design system and component library that accelerated delivery across web, iOS, and Android by over 32%.
Andishi Africa
Earlier
Product Designer
  • Designed digital products for clients across multiple industries.
  • Built foundations in product thinking, user research, and systems design.
Contact

Let's build impactful products together.

I'm open to senior product design roles and collaborations across fintech, enterprise, and platform teams.

hello@marymbaire.comLinkedIn